Go Daddy on Friday unveiled the second of its two 30-second commercials for Sunday’s broadcast, this one featuring Bar Refaeli. And it proves to be quite the unusual advertising job indeed for the Israeli supermodel.
The woman who dated Leonardo DiCaprio for years is called on here to kiss—sloppily, in uncomfortable, silent close-up—the actor Jesse Heiman, who is not Leonardo DiCaprio.
The couple did 45 takes of the kiss, Go Daddy claimed, adding that Heiman afterward said he felt like he won the “championship of men”.
Likewise, this is Refaeli’s first Super Bowl commercial. She probably had never kissed a homely character actor before, either.
Go Daddy further claimed that two other versions of this ad were rejected by CBS for being too indecent, so perhaps this is the mild version…