Via CBS News:
GOP strategist Karl Rove said Saturday that rebuilding the Republican brand in California will be a tough task that will require them to diversify and create a strategy to spread their message to a wider audience.
Referring to the state party’s deep losses in recent years, Rove said it needs to focus on larger themes of restoring jobs and reducing government spending.
He also said the party must recruit candidates who reflect the diversity of the country, and in particular, California.
Karl Rove said rebuilding the California Republican Party might be so tough that party activists might choose to continue on their current path, “or you can get up off of the mat and throw yourself back into this contest”.
“Think smart, be active, be committed, rebuild the organization, ask for the vote in the right way, and speak boldly and proudly about our universal principles in a way that attracts support of your fellow Californians”, he said.
Rove appeared at the convention as a favor to former state Senate Minority Leader Jim Brulte, a longtime friend who was expected to be elected as the state party’s new chairman on Sunday.
His suggestions on expanding the types of candidates being fielded struck a chord with Tyson Greaves, a 63-year-old party member from San Jose who said pushing for diversity within the party is crucial.
“It’s pretty clear to me that you don’t have authenticity or credibility in a community if you show up only in an election cycle”, he said.
Karl Rove is a smart man. People should listen to him.